Foil stamping or hot foil stamping, is the application of a bright foil to material, using a heated die. Foil can be applied to most paper products, though will show up best on smooth stocks. Embossed stocks like linens, laids and other textured stocks can be a bit more challenging, but do work. Foil can be applied to Business cards, Folders, Greeting Cards, note Cards, invitations, Letterheads and many other items, including plastic and leather. A foiled item will make your brand stand out from the crowd and consumers can will perceive a higher value and higher quality of your product, it has a distinctive and eye catching appeal.